target audience

A target audience is the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your advertising campaigns. Instead of wasting your budget trying to speak to everyone, defining a target audience allows you to focus your resources on a highly interested group. This strategy builds deeper connections, lowers acquisition costs, and yields a much higher Return on Investment (ROI). Target Audience vs. Target Market

While often used interchangeably, these two concepts operate on different scales:

Target Market: The broad, overall market landscape your business operates in. For example, a company’s target market might be marathon runners.

Target Audience: A narrow, specific subset within that market being served a distinct campaign. For example, prospective runners of the Boston Marathon who need a discount code. Key Ways to Segment Your Audience

Marketers group people into distinct categories based on shared characteristics: How to Identify Your Target Audience in 5 steps – Adobe